Have you ever wondered why your competitors are outranking you in search results?. You have published excellent content, the same as your competitors. You have also built some backlinks, but still, you are in the same position.
At that point, you are probably thinking, Am I missing something, or is there any hidden process?
Yes, you are missing a backlink gap analysis or not following it the right way.
What Is SEO Backlink Gap Analysis?
This is a process where you analyze and compare your target webpage’s backlink profile to your competitor’s page backlinks. For example, check the image below:
The image clearly shows differences or backlinks between you and your competitors. The quality, relevancy, authority, and numbers can help you achieve your goal. In this post, we are going to discuss the right way to use the backlink gap strategy via SEO tools like SEMrush or Ahrefs.
I know for a beginner these are expensive tools, but don’t worry, you can buy them at a very low price, and they also work very well. Just go to Google and search “group buys SEO tools.” You’ll find multiple providers, and most of the prices start from just $5 for a complete month. Before buying, try checking their customers’ reviews for better options.
Competitor Backlink Gap Analysis Using Tools
In my case, I have an SEMrush Account. So, in SEMrush, first open it and click the SEO section. Then find the backlink gap option. Like in this provided Image:
In the first section, paste your website and then your competitors. You can add up to 4 domains for competitions, plus yours.
After adding your page and the competitors’ information, simply click on “Find Prospects.”, now SEMrush will show the exact backlinks your opponent has built and your are missing.
Select the high-quality and relevant domains only, and pitch your content to them. Once you get featured on the same website, plus 1-2 more relevant high-authority websites, you can easily bypass your opponents. Don’t forget to read our latest content on how to find high-quality, relevant websites without any mistakes.
Contact us now if you want a free backlink audit right at your table.